Digital Marketing Model
₹ 1,899.00
Digital Marketing Model is for Small and Mid-sized Business Entrepreneurs looking to set up and run their business comprising business steams like Social Media Management, Email Campaigns, Affiliate Marketing and SEO Services.
Works with
Model Highlights
Digital Marketing Business Model is a simple and easy to use tool that models for both new and ongoing business forecasts for four representative revenue streams – Social Media Management, Email Campaigns, Affiliate Marketing and SEO Services. The model has been designed so any business owner should find it manageable even if they don’t have much experience in finance! You’ll also get information related to Revenue based on Retainer models for Social Media management on behalf of clients, Email campaign conversion rates and churn rates of clients among others which helps make decisions during planning phases when deciding whether certain investments will pan out financially while generating positive cash flow through generating more income than expenses over time.
What is Inside the Model
Quickly build a financial model / business plan by using our pre-built models with commonly used business drivers and Key Performance Indicator (KPI) Dashboard
Forecast your Revenue Precisely
Revenue is forecasted from four business streams. Social Media Management stream assumes acquisition of clients on a retainer basis on different monthly retainer tiered pricing for bundled services and the number of clients subscribing to each service bundle.
Email Campaign Revenue generation assumes an outcome based forecast using a Client base, its churn and on pay per conversion from campaigns. Affiliate Marketing considers Website traffic, click rate, conversion rates and pay per click basis. SEO and web design business team is similar to Social media management stream in revenue forecast framework, considering retainer based structure.
Estimate Cost of doing Business
The cost of sales for such services business would be direct staff costs, allocated based on their allocated time. The model approaches cost of sales in a simplified manner by assuming gross margin as input for each of the different Revenue generation streams for each of the Services streams for the business.
The model gives a good starting point to build the respective cost of sales items further, depending on the need of your business. For added customization, we recommend Management time to be allocated based on thumb-rule basis proportion of actual past observations across different Revenue streams or Projects.
Get Business Insight Dashboards
KPI dashboards help you spot trends and troubles quickly in your business. You can access key performance indicators (KPIs) with just a glance, giving instant insight into how the company is performing. Dashboard offers prebuilt summaries that provide valuable data at a quick glance without having to navigate through long lists of reports or graphs for each individual metric--saving time when there's important information right before us!
The Metrics Sheet calculates and lists the KPIs. Business Indicators such as Revenue by streams, Number of leads converted, Conversion rate and so on help you assess your business performance and enable critical decision-making.
How to use Fynmodels
Fynmodels gives you the power to forecast your company’s topline and bottomline. Gain clarity on expected profitability, use it to create dashboards, identify key drivers of profit, establish annual budgets forecast forecasts and more!. Take a look at the quick introductory video on how you can save time and get to actions faster!
Frequently Asked Questions
If you are looking for more answers on how you can use Fynmodels portal and the models, please read below.
First add the Standard Model to your cart and then browse through the Category models listed in Products section. After purchase, once you add the Category model Sheet to Standard Model, you are good to build a Financial Model for your business.
Go to the Product menu and look for Financial models listed against your required Category. The Product page will give details about what the Category model comprises including a gist of the Revenue and Cost drivers, as well as key Category metrics and Dashboard. The Category model can be upgraded by purchasing Standard Model that includes Pre-built structure of financial statements and Supporting Schedules. Then you simply link the revenue and cost driver numbers into the Standard Model.
Upon receiving the download link, you will be prompted to save a MS-Excel version of the Model. The model comprises an Instructions Sheet which would be self-explanatory and also explaining the flow of data from input to data visualization. A Category Business metrics Sheet and Dashboard are provided which automatically responds to Model Inputs.
You need to link the Revenue and Cost of Sales/ Cost of Service summary table from Category Model into Profit and Lost statement of Standard Model. Follow the Comments within the Sheets to do this.
We recommend using MS-Excel.
It usually takes less than an hour to go through all of the sheets, and once you have the basic information, it takes much less time to adjust the inputs to create a set of forecasts that makes sense for your business. In Category Models, generally, growth rates corresponding to different Revenue and Cost of Sales/ Service drivers need to be input by the User. In some instances, Gross margin percentages might need to be input. Once all necessary inputs are made, the Model responds to the inputs and reflects in the KPI Dashboards.
Fynmodels has tested for model sanctity in the form that is offered to you. Depending on your skills in financial modeling, you are free to customize them yourself. However, impact to Standard and Category Models due to such edits will rest with the user and not Fynmodels.
If and when the Models require any fundamental change, we will be incorporating updates to the model. You will then be notified by email to download and use latest version free of charge.
The model is a simple Do-it-Yourself model. It is designed in such a way that anyone can drive it based on detailed instructions provided by us. If you require Modeling-as-a-Service (customization), we are happy to engage with you on a Project-basis and help you design the model accordingly.
Yes, we create custom models. Click on 'Contact us' for us to reach out to you.
Yes. On a case-to-case basis we offer Customization of existing models. Please contact us for more information.
Not at this moment. However, we do have plans to do so and once decide to initiate such workshops, you will be notified.
Sorry. There are no refunds.
Yes. We use Payment gateways that are secure. Read our Privacy Policies and Terms and Conditions for more details.